Contribution of Chaddhi in Indian Music

Contribution of Chaddhi in Indian Music.



( Ever wondered why Talvin Singhs, Trilok Gurtus, Karuneshs, Buddha Bars, Vangelis, Chemical Brothers, Yannis, Khayyams, Pt. Ravi Shankars, Jakir Hussains, don’t show up much on Channel Vs and MTVs. ‘Cos they don’t wear Pads and definitely not any chaddhi’s, hence they don’t mean music. )



Chaddhi is such a integral part of our Indian music scenario today, but nobody seems to understand the importance and contribution of chaddhi in Indian Music Today.

Chaddhi, The Intergral Part.
There can be a Music Video without R.D Burman remixed but there cannot be music video without the chaddhi. Chaddhi in music is part of our great heritage and culture. In good old days we had Saria banos, Zeenat Amans, Dimples, Rekhas in musical chaddhis. I don’t know what my dad or uncle felt about them, since it was once in a while affair. You had to go to a cinema hall to see a chaddhi now its on TV.


The Dominating Southern Chaddhi
But now MTV, Channel V, CMM, Zee Music, ETC, Southern Spice and all other channels have brought chaddhis to our home. Chaddhi has become more accessible and more acceptable. And there is so much variety now if you can switch a channel and you can see chaddhis from different parts of India. But South India surely has domination in chaddhi arena, bcos they are more content oriented. Our Kanta Laga girl or Biapasha basu can never beat a Ramya or Rambha in chaddhis. That’s why the south rules in Music, afterall from where does A. R. Rehman gets his inspiration?. Shilpa Shetty is so dedicated to chaddhi, that she mostly does Musical Chaddhi Appearances in all her movies and in between sometimes does a role in a movie. She is so hot in chaddhi that sometimes when South feels short of chaddhi they just remember one name, that’s Shilpa.

The Outourcing of Chaddhi & Music Industry
We have now started outsourcing chaddhis in Indian Music Mega Albums, also know as Movies sometimes. Negar Khan leads the chaddhi bandwagon with her “Ek Choti Si Chaddhi”. Then there is a premium chaddhi in our music items called as Yana Gupta, My God I feel somebody has made chaddhi just because it can be wore by Yana Gupta.

Chaddhi and the Reality Shows
I don’t know why MTV, Channel V and Zee Music are so hypocrite. They are all lauching some reality show based on chaddhi and giving funny names like Item Bomb and something like that. Chaddhi is related to peace, beauty and world peace and not to some god damn bombs. Now all the deserving and talented young girls from Mumbai to Muzaffarpur will get a chance to dance in chaddhi on national television and make every there parents proud. Hey look at that girl dancing in a chaddhi, who meri beti hai. Jara Bhi nahi badli hai , kal bhi wohi chaddhi pehenti thi aaj bhi dekho wohi chaddhi pehene hui hai. Chaddhi Chaddhi pe likha hai pahenanewali ka naam.

Chaddhi & Sensorship
Mr. Anupam Kher is against chaddhification of Music Video , he says it creates bad impression on small town peoples and children. Dude relax, haven’t you read my post about “unity in chaddhi of India”. Chaddhi is generating so much employment of talented girls. Has Mr. Anupam Kher ever complained about Salman’s & Sanju’s obscene exposure, has he ever asked Sunny & Suniel Shetty why do they have to go sleeveless everytime there is a action scene. Even Mr. Hairy Indian Anil Kapur has exposed his back and chest so many times, but nobody asked any questions.

But one sweet innocent girls dances in a chaddhi and it becomes a national debate on we the chaddhi, sorry “We The People”. Indian Society is full of Male Chauvenists. Girls I am with you if Sallu can wear chaddhi so why can’t you ?

Chaddhi & The Music Promotion
Chaddhi is the biggest promoter of Indian Music. Can you think of any music video recently which didn’t feature chaddhi?. No you can’t it such a integral part of Music Videos these days. Tell Mr. Kher its so hard to sell anything without chaddhi these days, didn’t his ‘Om Jai jagdish’ flopped because it didn’t had any great music with chaddhi?. Even great Yash Raj Banner which had music of maestros like Khayyam & Pandit Duos now have to produce movies with ‘Babuji Jara Dhire Chalo, Yaha Mai Chaddhi Me Khadi’. You remove chaddhi from music videos and there will be nothing in the music videos. No Women , No Chaddhi , No Music as great late Mr. Bob Marley had said.

The Competiton from Western Chaddhis.
And who has the answer for imported musical chaddhis? How can we compete with britney spears , Madonna, janet Jackson , Shakira , Christina Agal-Bagal-Gyarah and so many WMDs in chaddhis. We love Indian music and we want Indian chaddhis.




And last but not the least, this article is dedicated to great Mr. Ram Gopal Varma who is father or chaddhification. Right from the Rangeela days he has been promoting musical chaddhis. He has given so many Chaddhi girls to these industry Urmila Matondkar, Antara Mali, Sameera Reddy, Koena Mitra and so many others who will make a ‘Chaddhi Appearance’ in his item songs.

Long live Indian Music & Long live the chaddhi in the Indian Music.!!!